First, if someone is charging you $50, $250 for playlist placement, they're frauds selling access to bots. Bots produce fake streams and are easy to spot. Not a good look.
While a playlist placement can boost streams, and by default monthly listeners, they do little to nothing for generating real fans. They are heard by passive listeners while the song is on the playlist, then you start again.
We do pitch and promote with playlists, they 100% help, but manufacturing numbers to create fans is backwards AF! You must work on creating fans, those numbers are the ones that really matter in building a sustainable career.
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